It is estimated that over 95 percent of homeowners go online to locate local services. Furthermore, over 93 percent of people begin with a search engine. Once the results are displayed, half the people click on one of the first three entries. If you are a local HVAC service provider, you need to be one of these top three, and the way to do it is to hire a company that provides HVAC SEO services.
When an HVAC company uses the power of the internet, the company can:
- Increase local visibility
- Be the potential company customers turn to when faced with a problem
- Increase local credibility
Proven Strategies for HVAC Search Engine Optimization
A company does not rank high in search engine results by chance. To get on the first page of results, let alone in the top three requires the implementation of certain strategies that are known to work. Some of the strategies include:
Optimization of Content
A successful website is one that is optimized around effective keywords and key phrases. Keywords need to include geographic location, keywords less likely to be used by competitors, and keywords tied to effective buying intent; “affordable HVAC services” is more effective than “HVAC services.”
Once effective keywords and phrases have been developed, the website content can be optimized around them.
Once the website is completed, the company providing your HVAC SEO services turns its attention to off-site factors such as:
Positive Reviews Positive reviews from customers indicate to the search engines that your HVAC company is known for providing excellent service.
Links to Your Site from Other Sites Backlinks indicate to the search engines that your domain is authoritative and trusted. The backlinks are extremely effective when tied to high quality, local sites including forums and directory listings.