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The History of Marlboro’s Popularity

The History of Marlboro’s Popularity Posted on May 10, 2018

Marlboro cigarettes are the best-selling cigarette brand in the world, which leads many people to wonder how the brand achieved its massive levels of success. If you are one of the numerous people in the world who loves to buy Marlboro cigarettes, you may have your own opinion about why these cigarettes are truly the best. In fact, the topic is so hot that research has been done to determine the answer.

What Science Says

According to The New Republic, the American Journal of Public Health published a study which labelled Marlboro’s secret as its “freebase nicotine.” In the early 1960s, Philip Morris allegedly used ammonia to create a form of “crack nicotine” which delivered a quick, sharp kick desirable to cigarette smokers.

Powerful (And Gendered) Advertising

Some people, on the other hand, believe that Marlboro’s timeless advertising is responsible for today’s continued Marlboro popularity. Many have heard of the Marlboro Man, a man used in Marlboro’s advertising campaigns from 1954 to 1999. The rugged Marlboro Man, often portrayed as a cowboy, added a compelling aspect of masculinity to the purchase and consumption of filtered cigarettes.

However, Marlboro’s advertising expertise precedes even the Marlboro Man. When the Marlboro filtered cigarette was created in 1924, it was branded as an alternative to more foul-smelling cigarettes. Instead, Marlboro advertised a classier, more feminine cigarette. At the time, Marlboro’s signature red band at the top of each cigarette was actually designed to hide lipstick stains.

Widespread Convenience

At the end of the day, Marlboro’s availability makes it a cigarette brand even more obtainable and desirable to the masses. When you can buy Marlboro cigarettes online and have them delivered to your home, what’s not to love? No matter your opinion on the reason for Marlboro’s popularity, smoke just one and you’ll understand the difference.

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