If your company wants to increase brand awareness, it’s wise to avoid making SEO or search engine optimization mistakes. Here are three SEO mistakes that might be hurting your company’s rankings.
Not Updating Website Regularly
Getting a website ready to launch can take a lot of effort. With that in mind, make sure you or someone else can post content to this website daily or weekly. If you’re working with a marketing agency in Jacksonville FL, you won’t have to worry about posting website content. Marketing professionals will ensure your website has engaging content for its readers.
When someone searches for something on the internet, they use keywords. These keywords tell search engines what to bring back results for. If you search for local barbecue restaurants, you’ll expect to see a list of restaurants that feature barbecue menu items. Considering that, it might seem wise to place relevant keywords all over your company’s website. This is something you’ll want to avoid at all costs. Search engines often hand out harsh ranking penalties to websites found guilty of keyword stuffing.
Not Including Backlinks
Having lots of high-quality website content is great. However, you’re still going to need links from other websites. This shows that your company’s website is popular. Unfortunately, it’s quite easy to misunderstand how to create backlinks. Understanding when, where, and how often to create backlinks can seem confusing. For help with this, contact a marketing agency in Jacksonville FL. This allows professionals to take care of your company’s link building efforts.