If you live in an area that receives lots of wind, rain, or snow, you’re probably an expert at using umbrellas every day. With so many people using umbrellas, purchasing an umbrella with your company picture on it is a great way to turn a bane into a boon. People have to use umbrellas anyway, so those umbrellas might as well have your logo emblazoned on them. Your logo umbrella can also be used for marketing purposes or promotional giveaways. With these helpful tips, you’ll be popularizing your rainy-day logo in no time.
Choose the Proper Promotional Appeal
A logo umbrella can be imprinted using a number of advertising techniques. Choose whether you want your logo, brand, catch phrase or slogan printed on the umbrella according to what would best enlarge customer awareness for your brand. If your logo is small and eye-catching, that might be your best option. If your slogan is short and sweet, that might work too. You want to err on the side of brevity, as your target market has a limited amount of staring time. Pick a marketing strategy that best increases your product or business’ visibility to the widest swathe of people.
Your Style Reflects Your Tone
You can vary the style of your umbrella by choosing manual or automatic open designs, as well as folding, rain and beach umbrellas, among others. Most of the examples here are for rain umbrellas, but by marketing on beach or golf umbrellas, you’re communicating to your audience the diversity your brand represents. Your company should set the course of action for style choice. If you offer a range of styles for your logo umbrella, it might reflect the breadth of services your company offers. Alternatively, offering one single style conveys a reliable sturdiness that guarantees your customers get what they pay for.
Pick from Diverse Color Palettes
Similarly to style, color also reflects a large part about your brand. Black and white may communicate your company’s no-nonsense attitude while bright pink and yellow may convey a taste for whimsy. Darker colors may blend in during rainy weather, but do tend to have the fashionable lasting power that will strike strangers as intriguing. Brighter colors will stand out in a drizzle, but may offer fewer or more outrageous matching options for customers who carry your logo umbrella. For a beach umbrella, you might want bright colors, too. It all depends on style.
Nothing increases your brand’s visibility like a logo umbrella, even on a rainy day. Make the best of unfortunate weather by advertising your promotional needs on a logo umbrella.
