Marketing and brand awareness for a small company, startup business or entrepreneur can seem like an uphill battle. It is so hard to compete on search engines with well-established, national or international companies with teams of dedicated web managers, social media networking gurus and professional marketing teams.
The answer to this problem may actually be much closer to home than a small business owner thinks. In fact, it may be right in your own city through one of the top business trade shows. Going to a small business trade show allows you to market to a large number of people in a very short period of time. It also provides the opportunity to have in-depth discussion, answer questions and meet face-to-face with potential clients and customers.
However, getting noticed at business trade shows takes planning. It doesn’t have to be difficult or costly to develop a display booth to deliver a clear, eye-catching message about your products and services.
Lighting and Background
A professional looking booth at business trade shows is a must for today’s shows. These booth displays are not expensive and are well worth purchasing to have on hand. Lightweight pop-up types of designs can easily be constructed and taken down by one person and are transported in handy carrying cases.
Lighting over the booth to highlight your company name, brand and draw attention to your message is very cost effective as well. LED lights to simply clip onto the backdrop of the booth are easy to manage and can be targeted where extra emphasis is required.
Use infographics and simple messages to highlight the products and services you are promoting at business trade shows. A simple image with short, concise facts and information is much more attention grabbing than a lot of small text and details.
Giveaways
Giveaways are an important part of generating a buzz at business trade shows. While pens, pencils, zip drives and notebooks are the staple of many exhibitors, try to come up with a unique twist related to your product or service.
Free downloads of a handy, branded app connecting into your business, gift cards for discounts of a purchase of your products or services and raffles for larger items are a great way to get noticed. This also sets up your participation in business trade shows as a natural way to get information to be used in continued contacts with potential new clients.
At Small Business Expo we offer exhibitors several different options for becoming involved at one or more business trade shows through our exhibitor booth packages.
