Plan. Edit. Rinse and Repeat. It is a pattern followed by a vast majority of video production companies in the country. Website is the exception to the rule. They value competitive communication and clarity above all other aspects. A video is not just a simple marketing tool. In the right hands and with the right presentation, it could be a window into a company’s legacy, message, and purpose.
The term ‘corporate’ suggests a distillation of something creative. Corporate is known to be structured and business oriented. Creativity has no place being structured or forced into a business atmosphere. It is a problem that has clashed in the entertainment industry for well over 100 years now. A Corporate Video Company in Lexington KY is able to merge these two clashing ideals. On one hand, a corporate video needs to have the structure in place to be marketable and functional. But, it must have a sense of creative purpose. Experimentation is great to an extent, and a great video will stand out beyond all other measures. How important is creativity with a corporate video company?
The Value of Branching Markets
A creative video effort can manage to target multiple markets. Take, for example, a video campaign for a high-end University. One video will cater to the students directly. The content can feature many of the best aspects of the University. Another video effort could target the parents. The video towards the parents is a slight adjustment to the student-oriented video. It is more traditional in its presentation and focuses on raw facts that would appeal to the parents (as well as future-oriented marketing, such as job statistics).
What makes either of these efforts particularly appealing? To capstone the student and parent marketing, a Corporate Video Company in Lexington KY can deliver a video injected with the utmost creativity. The video could be thought-provoking to attract attention, mostly from the students. The content could contain raw facts and details about the United States education system that could garner attention from parents.
Creativity, if used in conjunction with traditional ideas, can provide a fantastic compliment to a video marketing campaign. The corporate video does not have to be so cut and dry. It could express what the business is about, and attract attention from multiple sources.
