Before the internet, billboards were the chosen form of advertisement for businesses. The concept behind billboards has been around for a long time. In fact, you can still see them today along the streets and freeways in your city. Yet, in the age of apps and social media, some question whether billboards are still effective. When considering all the factors involved, billboards are still a great marketing tool.
There Are Still Cars on the Road
One of the biggest benefits to using billboards is that they address the vehicle-based audience. Despite all the advances in technology, travel by car is still the only option. This means that the large audience in passing vehicles remains alive and well. In fact, most people spend at least 20 hours per week in a car. This is a significant portion of the average person’s life. As such, it is a great opportunity to get your product out there, and in front of captive eyes. Well-designed billboards in New Mexico can garner a lot of attention.
Another Benefit of Billboards
Billboards enjoy a wide audience; they also have the benefit from timing. Statistics show that many people stop to shop when returning home. As such, they are already thinking about buying things. Business owners can use this to their advantage by leading them in the right direction. Billboards in New Mexico have the power to prompt impulsive buying. If your billboard leaves a lasting impression, it could have an immediate effect on a person’s buying decisions.
The Statistics Are in Your Favor
If your personal experience with billboards is not enough to convince you, just look at the statistics. In 2009, the Arbitron National In-Car Study took a look at the effectiveness of billboards. The study noted that more than half of the people surveyed talked about a funny billboard after seeing it. Almost 60% of the participants admitted that they went to an eatery after seeing billboards in New Mexico. The numbers go on and on. In each case, the hard data supports the continued effectiveness of billboards.
Take Action
As you can see, billboards are still a viable source of unlimited advertising. If your business is not using billboards, it is missing out. Contact Lindmark Outdoor Media to get started on a successful advertising campaign today.
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