Your sales are the backbone of your company. Successful selling increases revenue and keeps your customers coming back. There are several ways that you can market your shop to increase your client base. You will want to look at ways to find new customers, and find ways to keep customers coming back.
Getting New Customers
Advertising is generally the best way to get new customers. They are not going to use your services, if they do not know that you can provide them. You can advertise through many different avenues including bright store signage, online ads, and social media. Adverts can be a little overwhelming, and many people choose to find a company to help them navigate it.
You can also get new customers through referrals. Word of mouth is a great way to boost your customer base, and it doesn’t usually cost any money. You can, however, offer a rewards system to help motivate your current customers to refer your business to their friends and families. Your auto service shop software should allow you to track any rewards for referrals that you may wish to offer.
Repeat Customers
All automobiles are going to require reoccurring servicing. This is one of the reasons that getting returning customers is so important. It takes much less advertising and promoting to have an existing customer return. Rewards programs that give your returning customers bonuses after a certain number of visits are a great way to bring people back to your shop. This gives the incentive to remain loyal, and you can usually use rewards that cost you very little out of pocket. Of course, the most important part of securing returning customers is to do good business. When your customers are comfortable and satisfied with the work you do, they will be more likely to continue to use your shop.
