You already know that SEO stands for “search engine optimization,” you know what blogging is, and you’ve spent enough time searching for other Denver businesses to understand that keywords are a common online marketing tool. But that’s about the extent of your digital marketing knowledge.
Don’t worry, these relatively common SEO terms will ensure you not only sound like you know what you’re talking about, you actually will have a better understanding of how digital marketing works:
1. PPC (Pay-Per-Click): A type of internet marketing where advertisers pay a fee every time one of their ads is clicked.
2. SERP (Search Engine Results Page): This is the page that your search engine (Google) returns after you submit a search query.
3. CTR (Click-Through Rate): This percentage shows how many people clicked on an ad versus how many times the ad was shown.
4. Conversion Rate: The percentage of visitors who complete a desired action on your site, like buying something or filling out a form.
5. Analytics: This tracks website traffic and visitor behavior to your site.
6. Backlinks: These are links from other websites that link back to your website; hence, the name. Backlinks can improve your website’s search engine ranking.
7. Impressions: The number of times an ad is shown.
8. Bounce Rate: This is the percentage of visitors who leave your site after viewing only one page.
9. Lead Magnet: An incentive like a discount or something free offered to potential customers in exchange for their contact information. (Hint: email addresses are gold!)
10. Landing Page: A standalone web page with the specific intent of marketing or advertising a product or service.
11. Organic Traffic: This is all the traffic you get from search engines instead of paid traffic from ads.
12. Call to Action (CTA): You’ve likely seen those “buy now” or “sign up” phrases before because they help create a sense of urgency.
13. Domain Authority: This is a score assigned to your site based on its overall quality, relevance, and trustworthiness – all of which can affect your search engine ranking.
14. Unique Visitors: Just as it sounds, this is the number of individual users who visit a website within a specified period.
15. Impressions Share: The percentage of times your ad was shown versus the total number of impressions your ad was eligible to receive.
Contact The Xcite Group for more details.
