What is vehicle wrap advertising?

by | Feb 17, 2015 | Business

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Many companies are turning to vehicle wraps in St. Augustine as an effective advertising tool. The wrap is achieved by covering all or part of the vehicle with a specific advertisement or message. Once the vehicle has been wrapped it becomes far more than what it was originally intended for, it is now a very effective rolling advertisement. This form of advertising has been proven to be simple, highly effective and cost efficient.

Certainly the same message can be painted on the vehicle but there are obvious drawbacks to that approach. As the wraps are vinyl material, they can be removed when the time comes without marring the surface of the car or van; the same cannot be said for paint. Because vinyl vehicle wraps in St. Augustine do not devalue the vehicle more and more companies are using the advertising medium to good effect.

Since the advent of vehicle wraps the companies that produce the medium and do the printing continue to work on improvements. Vinyl decals that are being used include air channels that eliminate any bubbles, some decals contain minute glass beads, these microscopic beads prevent the decal from adhering to the surface until the placement is perfect and pressure is applied. These innovations were not available in the early days of vehicle wraps.

Although the vinyl can be applied to the windows of the vehicle it is certainly not advisable to cover the front and rear windows, the side windows are often fine. The decal that is placed over the vehicle windows are different than the material used on the body, the material used for window wraps has tiny perforations in it, this allows the driver to see out without disturbing the overall impact of the wrap.

Vehicle wraps that are designed expressly as an advertising medium are not limited to company trucks and vans; they are also used extensively on vehicles that ply the streets daily. Public busses for example are used extensively to advertise everything from dish washing detergent to TV shows, there is no limit as to what can be advertised.

Vehicle wraps in St. Augustine are basically a huge vinyl decal which has been specially made to adhere to the surface of a vehicle, it can be used anywhere on the vehicle, including a full wrap. When the wrap has been completed the vehicle instantly becomes a rolling advertisement, they have tremendous impact as they can incorporate the same colors and graphics that the company would use in their print ads.

Vehicle wraps in St. Augustine are an ideal addition to a company’s advertising methodology. The wraps can be used on company vehicles or space can be rented on the side of busses, taxies and other vehicles that ply the streets.

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