Streaming TV advertising campaigns are the new way for businesses to reach their target audience with pinpoint accuracy. Almost every business in the world has created a social media presence, or at least have tried to do so anyway. However, many are realizing that social media will only get you so far. Instead, some are reaching out to a larger, more accurate target audience while increasing their average impressions per advertisement. This is due to the new craze of streaming TV advertising, also known as connected TV advertising. Many companies advertising with this method have had a better impact than traditional ads on network TV.
What is Streaming TV Advertising?
Consumers today are always on their phone, tablet and/or computers. Most video content is watched via streaming services (Netflix, Hulu, Disney+, etc.). Since so many consumers have “cut the cord” on traditional cable television networks, consumers are picking and choosing what content they view without paying for a traditional television package from cable providers. Instead, they are inhaling content from streaming services. Advertisers are now realizing that if they want to reach a specific demographic and target audience, putting ads on platforms like Hulu and Fubu for example, give them the ability to speak directly to their audience with pinpoint accuracy.
Previously, advertisers would have to contact a cable provider, select a network and a timeslot for a cable program in order to show their advertisement to their target audience. However, nowadays consumers are watching all sorts of different content and it can all be tracked by streaming services. Streaming TV advertising allows businesses to advertise to their exact target audience for not only less than the traditional method of cable television, but also more accurately.
Algorithm Powered Marketing
Finding the right audience is often what separates successful campaigns from failed ones. Now, with the help of modern AI, you can streamline audience targeting. Each interaction someone has online leaves behind a trail of data, ripe for analytics. By looking at correlations between activities, you can generate a profile for them. Then, the AI will send your ads to people likely to become customers. That’s how it amplifies the power of each dollar you’ve invested in the campaign. So, once it’s sent to someone, you’ll know they’re interested in your industry. Plus, they must watch the entire ad before moving on.
Awarity helps you advertise on connected devices in the US and Canada. Visit them at their website at to https://www.awarity.com/ learn more.
