When it comes to websites, the purpose of a graphic designer is to manage the website’s graphics in a manner that makes them visually appealing, attractive, and interesting to the viewer. The better the graphics are, the more better the website’s message is relayed to the viewer. If you currently have a website, there are a number of ways to determine whether it is time to find a new designer. It may be the case that your website’s graphics are not at the level they should be at, thereby causing you to lose visitors and overall, business.
The Text is Not Justified
Whether a solo professional or a graphic design company in Blacksburg VA designed your website, the first thing you should expect is justified text. The most experienced and professional designers are able to justify the text in a manner that creates a visually appealing product. The best way to achieve this result is to ensure that there are sufficient spaces between words, but not spaces that are so large or small that they ruin the flow of the text. Your website’s text needs to be clean, clear, and attractive as a whole.
The Wrong Font
Another sign that it is time to seek out a new professional is if the font is outdated, unattractive, or unprofessional. The best graphic designers will agree that the worst text to fashion on a website is comic sans. Therefore, if your current graphic designer has this font all of your website, then it is time to find someone new. Preferably, a graphic designer who knows what they are doing.
Leading Not Added to Text
When it comes to text, leading is line spacing. A solo professional graphic design company in Blacksburg VA is qualified as a graphic designer when they are able to provide your text with just the right amount of leading. Your current designer is not implementing this practice if the text used is at the default stage and no other adjustments have been made. Text without leading is also difficult to read and follow.
No Grid in Place
Lastly, one of the worst offenses that your current graphic designer is making is not implementing a grid. Without a grid in place, the elements of your website and the layout as a whole does not line up. This creates a messy and scattered appearance. Click here for more information.
