As a small business, it’s important to make sure that your advertising budget is being spent in the most efficient way possible. Other advertising methods such as print, radio, and television can be expensive, time-consuming, or feel like they aren’t working. Enter programmatic marketing. Programmatic marketing is a form of real-time advertising that automatically displays ads to your prospective customers based on your budget and criteria. By utilizing this type of automation, small businesses can level the playing field against larger companies who may have more resources at their disposal.
Small businesses are often at a disadvantage when it comes to advertising because they don’t have the same budgets as larger businesses. This is where programmatic marketing can level the playing field. With programmatic marketing, small businesses can reach their target audience more effectively and affordably than other advertising types. Leading CPM’s average around 2-3 dollars per thousand impressions. Additionally, programmatic marketing provides small businesses access to advanced targeting capabilities previously only available to larger businesses. This means that small businesses can now compete with larger businesses in terms of reach and effectiveness, all while saving money.
Setting up a programmatic campaign is simple for any sized business. As long as you know the type of audience you are trying to reach, a programmatic partner or self-service platform can setup up a campaign for you in less than a week. Once you set up a campaign, it will run itself without any additional input from you. This frees up your time so that you can focus on other aspects of running your business while still getting great results from your advertising campaigns. This makes it an ideal solution for small businesses that don’t have the time or resources to invest in other forms of advertising which require greater management.
If you’re a small business owner, it’s time to start taking advantage of programmatic marketing. With its precision targeting and affordable minimums, programmatic marketing offers small businesses a cost-effective way to reach their target audience and compete with larger businesses. Don’t miss out on this opportunity to grow your business—start using programmatic marketing today!
