The application world has gotten very, very big – mobile apps, browser apps, and desktop applications – there seems to be an app for everything, and the reason for it is very simple. Where there is a will, there is a way – or in more capitalist terms: the demand will eventually create supply.
The trick that many are trying to get rich with, however, is producing the supply in anticipation of the demand. It’s not something many succeed at, but it has helped app stores like the Apple App Store and Google Play grow to obscene sizes, with a projected 269 billion downloads in 2017, versus a mere 2.5 billion downloads in 2009, as per Statista. That’s a growth of over 10,000 percent in less than a decade.
Now, that aside, there is a reason why the growth of application development has any relevance at all to your business. That’s because alongside applications in places like the App Store, we’ve also seen the growth of what’s called the SaaS, or the software-as-a-service market, where businesses build native or web-based applications that work separate from their websites to provide their customer base with more functionality. This, as per Forbes, is getting more and more popular.
Proper application development needs the help and expertise of a proper team, such as White Sunrise. But your company could have a bright future ahead with a quality app.
Why You Need an App
To begin with a disclaimer: not every industry needs an app. But there are good chances your business can see an increase in sales if it releases some type of application that is both useful to your customers on a regular basis, and makes their experience with you much easier. Apps allow customers to track shipping information, keep track of their product usage, unlock extra functionality, and more.
For example: to a pastry business, an app could help users design new pastries, learn more about their pastry, or order from a distance. The same can be done for other restaurants operating on a delivery basis.