As a small business in Colorado Springs, it can be tempting to try to have a do-it-yourself approach to your website. After all, there are some very easy to use templates out there from all the major web hosting services, and cutting the cost and doing it yourself rather than hiring a web designer may initially look like an easy way to save some money.
What too many small businesses find out too late is that what you don’t know about web design, SEO and the importance of specific aspects of a website can be very damaging to your business. Poorly developed sites, problems in finding information, lack of SEO (Search Engine Optimization) understanding and even slowly loading pages can all derail your online presence and significantly hurt your business and your brand.
To avoid these issues, working with a web designer is a must. Of course, you will want to hire an experience and established professional or team with a background in effective web design, marketing and even branding for their clients. With these professionals, you will find several reasons why their websites will outperform even the best do-it-yourself site.
Fully Customized Website to your Specifications
When you hire a web designer, you are working with an individual with the experience and expertise to write the code to create a website just as you want it.
Even with the best templates, you will there is a limit to what you can modify. You will be able to drag and drop boxes, changes colors, and fonts and upload your images, but you will be restricted from making any larger changes.
The result is that those do-it-yourself websites, especially the popular templates, are used all over the web by thousands and thousands of site. You may even find your competitors using the same ones, which limits your ability to create a distinctive, unique and very customer-friendly site.
Implements Responsive Design Technology
Responsive design is the technology that adjusts how a website is displayed base on the type of device. This allows a large website to display still on a smartphone or a tablet by modifying the positions of the key features and even eliminating some on the smaller screens.
This all done automatically as the viewer accesses your site. With this technology your Colorado Springs business website will always be readable, organized and provide the customer with the information they need in a clear, logical fashion.
Time saving, using the latest in SEO strategies, incorporating social media components to the site and making the site engaging and interesting are just a few other reason hiring a professional is so important.
