The packaging industry for cartons has always been dynamic in nature. In order to ensure it stays so, companies have to keep one eye on the current trends. This is particularly important for those who involved in custom packaging design. They need to be fully aware of the interests of both their customers and the consumers. Failure to heed them can result in marketing catastrophe for them and their clients.
Popular Market Packaging Trends
If you design custom packaging, it is extremely important you understand what trends are popular. In marketing, this is an essential component of current and future success. Several factors in this field are currently worth due consideration. They include demands for everything from specific shapes to environmental concerns such as greener to more responsible packaging.
Design Matters
When creating custom packaging designs for products, professionals note the increasingly strong co-relation between brand perception and packaging. The same applies to brand recognition. From the very start, package designers need to customize a package concept that will help to make this brand standout. It is important to make certain the custom design selected is capable of truly reflecting the product, the company and its function.
Package Sustainability
While not a new concept, this one is continuing to have a major influence on consumer spending. They want to make green and greener choices. When creating a custom packaging design, it is now increasingly important to look at how environmentally friendly all the components are. With cardboard packaging, biodegradability is almost a given.
However, certain parts of the project may require reworking in order to reduce the amount and type of waste. While cardboard and cardboard liners of all types are earth-friendly, consumers also want to know that the process of production is also this way inclined. If a packaging company wants to continue to be successful, the designers and the manufacturers have to show proof they are as green as possible.
Responsible Packaging
Part of the environmental movement, but also a sign of frustration with packaging companies and product manufacturers, is the movement towards the reduction in packaging. While consumers want their products to remain safe, they are becoming increasingly tired with over packaging. Product and packaging designers need to recognize this and embrace a sleeker and more consumer-friendly approach to design. Package designers that realize this and create innovative packaging with less material will not only improve potential sales, but also save their companies and the product manufacturers’ money.
Good Custom Packaging Designs: Listening to the Consumers
Consumers buy the products. If they dislike a design, the product may never leave the shelves. If a packaging designer is to succeed, he or she must respond to the wishes of the consumer. Current trends indicate that the ability of a custom packaging design to be successful in the market today, it must be more than eye-catching. It must also be environmentally friendly and be packaged with an eye to responsible use of materials.
